Mainstream

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1. Noun.

A market sector or activity in which a majority participate, or an opinion or perspective shared by a majority.


2. Adjective.

Relating to the mainstream.


Exclusion from mainstream financial system
"An unbanked individual is someone who does not have a bank account, and may be excluded from the mainstream financial system more generally."
Unbanked - the Treasurer's Wiki.


3. Verb.

To bring into the mainstream.


Nature will be mainstreamed
"We will work to dramatically increase investment in nature from all sources, and to ensure nature is accounted for, and mainstreamed, in economic and financial decision-making."
G7 2030 Nature Compact - Cornwall UK 2021.


See also