USP: Difference between revisions
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imported>Doug Williamson (Create page. Source: The Treasurer, September 2017, p34.) |
imported>Doug Williamson (Expand second definition.) |
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Unique Selling Point, meaning the same thing. | Unique Selling Point, meaning the same thing as ''unique selling proposition''. | ||
Revision as of 13:57, 1 October 2017
1.
Unique Selling Proposition.
A feature or characteristic of a product or service that distinguishes it from others of a similar nature and makes it more valuable for customers.
2.
Unique Selling Point, meaning the same thing as unique selling proposition.
Interim treasurers - don't forget your own business
- "[Interim treasurers] need to build their professional profile and reputation, promote themselves within their market, differentiate themselves from the competition by promoting their USP and ensure that potential clients can reach them."
- The Treasurer magazine, September/October 2017, p34 - Ben Poole.
