USP

1.

Unique Selling Proposition.

A feature or characteristic of a product or service that distinguishes it from others of a similar nature and makes it more valuable for customers.

2.

Unique Selling Point, meaning the same thing as unique selling proposition.

Interim treasurers need to promote their USP

"[Interim treasurers] need to build their professional profile and reputation, promote themselves within their market, differentiate themselves from the competition by promoting their USP and ensure that potential clients can reach them."

The Treasurer magazine, September/October 2017, p34 - Ben Poole.

See also

• Association of Corporate Treasurers
• Mentor
• Working effectively with others