USP: Difference between revisions
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Revision as of 14:06, 17 September 2019
1.
Unique Selling Proposition.
A feature or characteristic of a product or service that distinguishes it from others of a similar nature and makes it more valuable for customers.
2.
Unique Selling Point, meaning the same thing as unique selling proposition.
Interim treasurers need to promote their USP
- "[Interim treasurers] need to build their professional profile and reputation, promote themselves within their market, differentiate themselves from the competition by promoting their USP and ensure that potential clients can reach them."
- The Treasurer magazine, September/October 2017, p34 - Ben Poole.
