Boston Matrix: Difference between revisions
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Revision as of 14:11, 23 October 2012
Strategic analysis. An analysis model identifying business segments according to their relative market share and the rate of growth of the market in which they operate.
Developed by the Boston Consulting Group.
See also
- Boston Consulting Group
- Cash cow
- Dog
- Porter
- Problem child
- Product Market Matrix
- Star
- Strategic analysis
