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Porter's Five Forces of Competition, a strategic analysis model developed by Professor Michael E Porter.

The competitive forces identified by the model are:

  1. The threat of new Competitors entering the market.
  2. The threat from Substitute products or services.
  3. The bargaining power of Customers.
  4. The bargaining power of Suppliers.
  5. The intensity of the Rivalry between the current competitors in the market.

For example, barriers to entry into the market may reduce the threat of new competitors entering.

See also