Consumer protection

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Economics - markets - law - regulation - conduct - retail market participants - reputational risk.

Consumer protection is designed to safeguard consumers against unfair market practices, fraud, mis-selling and defective goods and services.

When a consumer is a retail investor, consumer protection and investor protection overlap.

This is an important part of the work of regulators such as the UK's Financial Conduct Authority.


Good conduct toward consumers is an important part of an organisation's brand and reputation.


See also