Market analysis
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1. Strategic analysis.
The systematic review of a market that an organisation currently operates in, or is considering entering, undertaken as part of the organisation's strategic analysis.
2.
Any similar analytical work relating to a market.
See also
- Boston Matrix
- Disruption
- 5Ps of marketing
- Life cycle
- Loans penetration
- Market
- Market environment matrix
- Opaque
- Penetration
- PEST analysis
- Porter
- Process strategy
- Product Market Matrix
- Scenario planning
- Segmentation
- Strategic analysis
- Stress
- SWOT analysis
- Technical analysis
- Transparent
- Value chain analysis
