Green-hushing

From ACT Wiki
Revision as of 16:49, 22 November 2022 by imported>Doug Williamson (Create page - source - Corporate Governance Institute - https://www.thecorporategovernanceinstitute.com/insights/lexicon/what-is-green-hushing/#:~:text=Green%2Dhushing%20is%20when%20a,will%20not%20openly%20acknowledge%20it.)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigationJump to search

Environmental concerns.

Green-hushing is the practice of making little - or no - disclosure about climate targets and performance.


Why green-hush - greenwashing
"There are two main reasons for ‘green-hushing’:
  1. Companies don’t want to be called out if they fall short of their stated targets.
  2. Companies don’t want to be called out for ‘greenwashing’ (persuading stakeholders that they are more environmentally friendly than reality)...


How are green-hushing and greenwashing related?
It’s complicated.
Green-hushing is often used to avoid being called out for greenwashing, and yet at the same time; some critics say green-hushing is an example of greenwashing since companies have no public benchmark despite claiming to be acting in the interests of the environment.
The cycle is primarily one based on fear.
Companies that green-hush believe there is little value and many risks in being truly open about their climate goals.
Even if they have confidence in those goals, they don’t want to brag about them for fear that there is something they may be unknowingly omitting or exaggerating."
The Corporate Governance Institute - October 2022.


See also