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Activities designed to promote a flattering image of:

  • An organisation as being more environmentally responsible than it really is, or
  • A product as having better environmental credentials than it actually does.

Also written green wash, green washing, or greenwashing.

Australian Securities and Investments Commission (ASIC) acts against greenwashing by energy company
"ASIC has taken its first action for ‘greenwashing’ against listed energy company Tlou Energy Limited (Tlou)...
ASIC has highlighted greenwashing – the practice of misrepresenting the extent to which a financial product or investment strategy is environmentally friendly, sustainable or ethical – and sustainable finance as a key priority.
ASIC Deputy Chair Sarah Court said, ‘As entities promote sustainability and green practices as part of their value proposition, they must ensure they can support those statements and have a reasonable basis for doing so.'"
Media release - ASIC - 27 October 2022.

See also