Green-hushing
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Environmental concerns.
Green-hushing is the practice of making little - or no - disclosure about climate targets and performance.
- Why green-hush - greenwashing
- "There are two main reasons for ‘green-hushing’:
- Companies don’t want to be called out if they fall short of their stated targets.
- Companies don’t want to be called out for ‘greenwashing’ (persuading stakeholders that they are more environmentally friendly than reality)...
- How are green-hushing and greenwashing related?
- It’s complicated.
- Green-hushing is often used to avoid being called out for greenwashing, and yet at the same time; some critics say green-hushing is an example of greenwashing since companies have no public benchmark despite claiming to be acting in the interests of the environment.
- The cycle is primarily one based on fear.
- Companies that green-hush believe there is little value and many risks in being truly open about their climate goals.
- Even if they have confidence in those goals, they don’t want to brag about them for fear that there is something they may be unknowingly omitting or exaggerating."
- The Corporate Governance Institute - October 2022.
