Embedded finance

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Information technology - financial services.

Embedded finance means tailored financial services offerings, integrated into a non-financial business platform.

Examples include online retailers.

How consumer-facing companies benefit from embedded finance
"For consumer-facing companies, the promises of embedded finance are clear and within reach.
To understand how these companies might benefit, it helps to think of embedded finance as a process whereby a firm integrates a specially tailored financial infrastructure into its business model, enabling customers to carry out transactions with that company in a self-contained, frictionless way – without involving traditional banks.
As such, embedded finance products tend to revolve around individual, ‘in-context’ accounts that customers will set up at the [non-financial] business in question."
The Treasurer online, 2 December 2021

See also

Other link