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1. Bond issuance.

The launch of a bond issue is the date the issuer announces its intention to issue the bonds.

On the day of the launch, the lead manager makes a public announcement of the issue.

Exceptional response after launch
"After launch, the order book underwent rapid growth to £3.7bn – oversubscribed by more than 10 times – an exceptional response given market conditions at the time.
Pricing tightened by 0.45% between launch and final pricing."
ACT Deals of the Year Awards 2020 - Pearson

2. Products - services - regulation - initiatives.

The initiation, or announcement, of any product, service, regulation or other initiative.

See also