Hyper-personalisation: Difference between revisions
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imported>Doug Williamson (Create page - source - The Treasurer - 2022 Issue 3 - p33.) |
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:"The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available. | :"The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available. | ||
Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that. | :Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that. | ||
They can target individual members of their own customer-communities. | :They can target individual members of their own customer-communities. | ||
Think how Google monetises search and social media monetises relationships. | :Think how Google monetises search and social media monetises relationships. | ||
Businesses will soon be doing the same thing, but with spending data. | :Businesses will soon be doing the same thing, but with spending data. | ||
For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad. | :For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad. | ||
Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even | :Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even geolocation. | ||
geolocation. | |||
This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard." | :This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard." | ||
:''The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.'' | :''The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.'' | ||
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== See also == | == See also == | ||
*[[Analytics]] | |||
*[[Artificial intelligence]] (AI) | *[[Artificial intelligence]] (AI) | ||
*[[Bank]] | *[[Bank]] | ||
*[[Banking as a service]] | *[[Banking as a service]] | ||
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*[[CEO]] | *[[CEO]] | ||
*[[Challenger bank]] | *[[Challenger bank]] | ||
*[[Data | *[[Data ]] | ||
*[[Disruptor]] | *[[Disruptor]] | ||
*[[Embedded finance]] | *[[Embedded finance]] | ||
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*[[Open banking]] | *[[Open banking]] | ||
*[[Open banking APIs]] | *[[Open banking APIs]] | ||
*[[Robotic process automation]] (RPA) | |||
*[[Standard]] | *[[Standard]] | ||
*[[Tailor]] | *[[Tailor]] | ||
Latest revision as of 16:17, 26 September 2022
Information technology - financial services - embedded finance.
Hyper-personalisation is the use of technology including data analytics, artificial intelligence and automation to create highly customised service offerings to new and existing customers.
- Businesses will provide vastly superior customer experiences
- "The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available.
- Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that.
- They can target individual members of their own customer-communities.
- Think how Google monetises search and social media monetises relationships.
- Businesses will soon be doing the same thing, but with spending data.
- For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad.
- Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even geolocation.
- This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard."
- The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.
See also
- Analytics
- Artificial intelligence (AI)
- Bank
- Banking as a service
- Budget
- Buy Now Pay Later (BNPL)
- Cambridge Centre for Alternative Finance
- CEO
- Challenger bank
- Data
- Disruptor
- Embedded finance
- Financial services
- Fintech
- Friction
- Information technology
- Insurance
- Interoperability
- Open banking
- Open banking APIs
- Robotic process automation (RPA)
- Standard
- Tailor
