Hyper-personalisation

Information technology - financial services - embedded finance.

Hyper-personalisation is the use of technology including data analytics, artificial intelligence and automation to create highly customised service offerings to new and existing customers.

Businesses will provide vastly superior customer experiences

"The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available.

Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that.

They can target individual members of their own customer-communities.

Think how Google monetises search and social media monetises relationships.

Businesses will soon be doing the same thing, but with spending data.

For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad.

Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even geolocation.

This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard."

The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.

See also

• Analytics
• Artificial intelligence (AI)
• Bank
• Banking as a service
• Budget
• Buy Now Pay Later (BNPL)
• Cambridge Centre for Alternative Finance
• CEO
• Challenger bank
• Data
• Disruptor
• Embedded finance
• Financial services
• Fintech
• Friction
• Information technology
• Insurance
• Interoperability
• Open banking
• Open banking APIs
• Robotic process automation (RPA)
• Standard
• Tailor