Anchoring: Difference between revisions

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imported>Doug Williamson
(Create page. Source: Harvard webpage https://www.pon.harvard.edu/daily/negotiation-skills-daily/the-drawbacks-of-goals/)
 
imported>Doug Williamson
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* [[Reactance bias]]
* [[Reactance bias]]
* [[Self-investment bias]]
* [[Self-investment bias]]
* [[Self serving bias]]
* [[Self-serving bias]]
* [[Social bias]]
* [[Social bias]]
* [[Source bias]]
* [[Source bias]]

Revision as of 22:41, 16 April 2021

Behavioural skills - cognitive bias.

The anchoring effect, or anchoring bias, is a tendency in decision-making to place excessive importance on the first piece of information accessed.

This intial piece of information is known as the anchor.


A common example is the first figure mentioned in a price negotiation.


The reasonableness, or acceptability, of subsequent figures tends - wrongly - to be evaluated by reference to the earlier figure, rather than by objective criteria.


See also