B Economy

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Sustainability - environmental concerns - B Corp.

The B Economy - the B standing for "beneficial" - is a concept of environmentally sustainable profit-seeking economic activities coined by B Lab.


Durable prosperity
"In the B Economy, businesses compete to be best for the world, the people living in it, and the natural environment on which our quality of life depends.
To build a B Economy, we need a new kind of business that balances purpose and profit...
The B Economy is built by everyone who works for, buys from, invests in, learns or teaches about, or supports businesses striving to create a shared and durable prosperity for all."
B Lab


See also